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Canterbury student takes title in Battle of Passchendaele social media competition

Nineteen year-old Emma Catto has been announced as the overall winner of this year’s Battle of Passchendaele social media competition.

Entrants were tasked with developing a social media campaign to engage other young New Zealanders in understanding the scale of New Zealand’s involvement in the Battle of Passchendaele

Emma, a student at the University of Canterbury, developed and ran a three week social media campaign across both Facebook and Instagram. Her campaign, particularly impressed the judging panel for its professional use of social media tools and techniques, as well as the creativity displayed through her campaign.

View Emma’s campaign on Facebook (external link) and Instagram (external link) .

Second place in the competition went to Auckland local Sophia Wells, whose campaign focused on drawing comparisons between life in the Battle of Passchendaele and that in modern day New Zealand.

View Sophia’s campaign on Facebook (external link) , Instagram (external link) , Twitter (external link) , and at a custom site for the campaign (external link) .

Both Emma and Sophia will travel to Belgium to take part in New Zealand’s Battle of Passchendaele centenary commemorations in October as part of the Youth Ambassador programme. The Youth Ambassador programme is run by Veterans’ Affairs New Zealand as a way to ensuring that New Zealand’s sacrifice on the Western Front is not forgotten, and was shared with New Zealand’s young people through a modern and contemporary way.

The judging panel for the competition included:

  • Matthew Dyson, Advisor Projects and Communications, Veterans’ Affairs
  • Dylan Gowan, Communications Advisor, WW100 Programme Office
  • Jane Keig, Senior Communications Advisor, New Zealand Defence Force
  • Kristina Keogh, Senior Communications and Marketing Adviser Students, Victoria University of Wellington
  • Elaine Myers-Davies, Project Manager, Veterans’ Affairs
  • Charlie Norton, Previous social media Youth Ambassador
  • Samme Prangley, Social and Content Manager, Powershop
  • Lucy Revill, a well-known Wellington-based blogger

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